Link building is probably the trickiest part of the marketing process when you are trying to promote a new blog. If you search on the topic you will find a lot of posts but not a lot of really helpful advice.
Recently I have been focusing on building links for a number of sites, and as I have increased my website portfolio fairly dramatically lately, I’ve been forced to get a little more organised about exactly what I am doing.
When you look at regular link building, the key word is regular. You really need to space out the link building so that it looks natural to Google, but you also need to keep the links coming so that you get enough of them, so doing it every now and again just doesn’t cut it.
If you want to set up a regular link building strategy, the key word is regular.
Obviously writing and creating great content is the first place to start, but I am going to assume that you are already doing that. Once you have pages of great content for people to link to, you need to find ways to drive traffic to them. Hopefully once enough people see your great content, then the links will begin to build organically.
Creating a strategy for regular link building?
The biggest thing I have learnt recently, especially since the “no more guest blogging” announcement from Google, is that you need to diversify your link building tactics. Don’t put all your eggs in one basket.
The other thing to keep in mind is that different topics do better in different areas, so you should focus your efforts on building links where people will actually follow them to your site.
The last thing I would suggest is to keep your activity consistent and regular for a while, then assess the results and decide if it’s working or if you should review your tactics.
So this is roughly the technique I am using to get a blog off the ground.
- Set up a Facebook page, Google+ page and a Twitter account, and automate the RSS feed to deliver all the content out through those Social accounts. There are various automation systems that can help you to do this. Hootsuite is nice and easy, although I am currently investigating using Onlywire so I can get out to a lot more social networks.
- Join at least on forum in a related industry and post on it once or twice per week.
- Find a few related blogs and start commenting regularly on them. Try to build relationships with the owners of these blogs and start to build your own profile.
- As well as posting on your own blog, once per week write an article for another blog, and submit it as a guest post. This article should have a link in your Author bio back to your website.
- Write a second article, or rewrite the first one and submit it to one of the big article sites, like http://ezinearticles.com. I do not suggest submitting your article to multiple article directories, just look for one link per article. I think the days of article spinning and article mass marketing are over.
As you build relationships with others in your industry or area, you will probably find other ways to build links that flow organically through these activities, or you can start looking for other link building ideas to add or replace some of these.
If you are looking for other ideas then the first place to start is at Point Blank SEO. Jon Cooper has created the most comprehensive list of link building tactics I have ever seen here. http://pointblankseo.com/link-building-strategies.
Do you have a regular link building strategy in place? What’s working for you?